Foxtel picks up its first Logie

PAY TV has infiltrated the industry's awards night with Foxtel picking up its first Logie.

Foxtel won the Most Outstanding Sports Coverage award in Melbourne on Sunday night for its Olympics broadcast.

Eddie McGuire accepted the peer-voted award with host Matt Shirvington.

Shirvington thanked the Australian athletes who took part in the Olympics for making the coverage possible and the games memorable.

"Foxtel is an innovative and forward thinking company," he said.

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