A PORTRAIT of the Queen by the renowned British photographer David Bailey has been released to mark her 88th birthday.
The photograph of the monarch, smiling, was taken at Buckingham Palace in March and commissioned on behalf of the UK government's GREAT Britain campaign.
The image will be used in activity to support the campaign, which aims to generate jobs and growth through highlighting Britain as a world-class destination for trade, tourism, investment and education.
The Queen is wearing pearls and a dress by Angela Kelly, who has served as personal assistant and senior dresser to her since 2002.
A Buckingham Palace source said: "Bailey's name was suggested by Number 10 and the GREAT campaign and the Queen agreed. The Queen agreed to sit for it in recognition of the work of the GREAT campaign."
Bailey said: "I've always been a huge fan of the Queen. She has very kind eyes with a mischievous glint. I've always liked strong women and she is a very strong woman."
It is hoped that the image will encourage overseas visitors to experience Britain's royal heritage. Britain's monarchy, including royal heritage and property, is one of the biggest drivers of tourism into the UK, generating an estimated STG500 million ($A901.47 million) per year from overseas tourism spend.
The campaign has delivered economic returns worth more than STG500 million to the economy with a further STG600 million to STG800 million of returns forecast for 2013-14.
It is the government's most ambitious international marketing campaign and showcases the best of what Britain has to offer in order to encourage the world to visit, study and do business with the UK.
The initiative was launched by the Prime Minister David Cameron in September 2011 and is a global campaign, deployed by Britain's diplomatic posts in 144 countries around the world.
Bailey, 76, has photographed an extraordinary range of subjects over more than half a century - actors, writers, musicians, filmmakers, designers, models, artists and people encountered on his travels.
The Queen's birthday falls on Monday.
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