Australia's 'most Googled' words revealed

IF you've spent some of the year wondering what permeate is or why it's no longer in some milk, you're not alone.

Because "what is permeate?" was one of Australia's most googled questions in 2012.

Lara Bingle was the year's most searched-for celebrity (ahead of Miranda Kerr and Delta Goodrem).

AFL champions Sydney Swans were the most searched-for sports team (followed by Essendon FC) and Hurricane Sandy was the most searched-for news event.

The results were revealed in Google's annual Zeitgeist report, which the company describes as "a barometer for what captivated Aussies during 2012".

Korean pop act Psy's Gangnam Style was the nation's highest-trending search term, followed by Nine Network's The Voice and English-Irish boyband, One Direction.

The trending category is calculated on the basis of how long a search term remains popular, rather than simply how many people search for it.

The most asked "how to" question on Google was "how to love?" - though it's not clear if the rest of the question was ever followed by anything, for example "yourself" or "someone".

It's also unclear if rapper Lil Wayne's 2011 song "How To Love" played a role in the search term's popularity.

All that loving may have led to Australia's second most searched-for "how to" question - how to kegel?

Kegeling is a pelvic floor exercise for pregnant women to help with urinary control and childbirth.

Swimmer Stephanie Rice was Australia's most searched-for Olympian.

Disgraced cyclist Lance Armstrong was the nation's most searched-for athlete.

And in case you still haven't googled permeate to find out what it means, consumer group Choice has a handy definition.

"Manufacturers dilute milk with permeate, a solution of minerals and lactose (milk sugar) that's a by-product from making cheese," it says on Choice's website.

Permeate-free milk became popular from June, particularly after Nine Network's A Current Affair ran a series of news stories on the substance.

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